Doodles App
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Doodles App

Project Overview

While enhancing my UI/UX skills, I identified a gap in the user experience for the Web 3.0 company "Doodles." In response, I developed a standalone application streamlining Doodles' information architecture for both existing community members and newcomers. The project gained widespread acclaim on Twitter, garnering significant support from the community and the Doodles team. This success not only strengthened my connection with Doodles for other projects, but also opened doors to numerous UX opportunities with leading companies in the Web 3.0 space. "Doodles" Web 3.0 company has a promising future with over $54 million in equity funding raised. They have a wealth of NFT projects, collectibles, and merchandise, which were in need of organization and access for both members of the Doodles community and the general public.

Category
Mobile Design
Collaborators
Date
December 6, 2022
My Role
UI DesignUX DesignResponsive Design
Technologies Used
FigmaAdobe PhotoshopAdobe Illustrator
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The Goal

Design an app that allows existing users to access all information regarding Doodles in a centralized location, while also making it accessible to new users who may not have too much interest in Web 3.0 brands and technologies.

The Problem

Doodles currently only has one main website and lacks a mobile application, making it difficult to access news and information about Doodles in one place. I have created a proposed UI/UX design for the company in hopes of attracting the company's attention, and having a conversation about how I can contribute to their ongoing success.

Self-service challenge

  1. An app to help easily locate all information regarding the Doodles ecosystem in a single place.
  2. An app that helps track all digital collectibles for Doodles on all NFT marketplaces in one place.
  3. Easy to use app that saves users time.

Aimed at young hip crowd

During our discovery phase we wanted to forecast what assumptions we were correct on and what else we could find to create the best Doodles MVP.

Quantitative Research

I conducted interviews with 10 users, where I then created empathy maps to understand the users I'm designing for and their needs where gained some key insights:

  • A primary user group identified through research was existing users within the Doodles community that find it inconvenient to access any information on different websites/sources.
  • This user group confirmed initial assumptions about Doodles information architecture, but research also revealed that it was even harder for non-community members to access information if they were interested in joining the Doodles community.
  • We now know that our target audience is mostly made up of men and women aged 18-26.
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Armed with this information, we can now start to produce an MVP our target audience will love. We can also start to tailor our marketing efforts to reach this audience more effectively.

Targeting influence + digital collectors

Created personas based on our research. From our research we chose to focus primarily on the digital collector persona as well as a newcomer to the web 3.0 space.

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His journey starts with

We went through several journey ideas to understand what steps were the most critical for Ray to be able to navigate the Doodles project easily.

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Steps to make the Doodles app a reality

Once we had our main steps, I jumped into creating low fidelity wireframes which helped us further scope to ensure I could pitch to the team in time.

Wireframes:

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UI Design

Full Figma project (prototype) available HERE , book a call HERE for a demo 😃

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Takeaways:

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While designing the Doodles app, I learned that our MVP persona Ray, was the perfect candidate for this application, but still need to research with more users along the lines of persona #2, who have little experience with the Doodles ecosystem. These next step will help open the door to newer users: • Implement marketplace for users to buy & sell doodles digital and physical collectibles • Improve user profiles by implementing goals, friends list functionality/social media aspect to application • Test with more users overtime

ℹ️
This project was acknowledged by the Doodles team, but never developed. However, this project not only strengthened my connection with Doodles for other projects, but also opened doors to numerous UI/UX/graphic design opportunities with leading companies in the Web 3.0 space.