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Open to new opportunities

Designing
experiences
people love.

UI/UX designer with 6 years of experience crafting intuitive, accessible, and conversion-focused digital products across web and mobile.

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Jake Morell
Philadelphia, PA
Selected Work

Case Studies

Xconnect Dashboard
Figma Make AI-Assisted Design Product Design Case Study
Xconnect: Business Network Management Portal
Designed an AI-powered professional networking app using Figma Make, exploring how generative design tools accelerate high-fidelity prototyping without sacrificing UX quality.
Doodles App
NFT PlatformWeb3UX Design
Doodles: NFT Mobile App Concept
Redesigned the Doodles NFT platform with a focus on discoverability, collector onboarding, and community-driven exploration.
Coming Soon
Case Study
More work on the way
Another case study is being documented. Check back soon.
UI Concepts
Nike UI Concept
UI ConceptE-CommerceMobile
Nike UI Concept
A bold, performance-driven redesign of the Nike mobile app experience.
Netflix UI Concept
UI ConceptStreamingWeb App
Netflix UI Concept
A cinematic reimagining of Netflix's browse experience with improved content discovery.
Disney+ UI Concept
UI ConceptEntertainmentStreaming
Disney+ UI Concept
A magical, immersive reimagining of the Disney+ experience with enhanced storytelling and discovery.
About

Hello, World.
I'm Jake.

UI/UX designer with 6 years of experience crafting intuitive, accessible, and conversion-focused digital products across web and mobile. I believe the best interfaces feel like they disappear.

From agencies to Fortune 500s to freelance, I bring a systems-thinking approach to visual design, building things that scale without losing their soul. I obsess over the details most people never notice: the spring of an animation, the weight of a typeface, the silence between interactions.

Based in Philadelphia, PA. Strong background in user research, information architecture, wireframing, prototyping, and design systems, with hands-on front-end knowledge that enables seamless collaboration with developers.

Figma Adobe Creative Suite Design Systems Prototyping iOS Interaction Design Accessibility / WCAG User Research HTML / CSS / JS Agile / Scrum
Jake Morell
Experience

Resume

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Work History
Mar 2024
to Now
UI/UX Designer + Web Developer
1SEO Digital Agency · Bristol, PA
Design and optimize user experiences across 100+ active digital products and websites. Lead UI/UX redesign initiatives that improved conversion rates by ~10% and reduced friction across key user flows. Create wireframes, high-fidelity designs, and interactive prototypes in Figma. Improve accessibility across platforms, increasing engagement for users with assistive needs by ~30%. Contribute to and refine design systems ensuring consistency across all projects.
Jan 2021
to Apr 2022
UI/UX Designer
Verizon Wireless · Remote
Designed user flows, interfaces, and layouts for internal tools and customer-facing digital experiences. Partnered with cross-functional teams to improve usability, accessibility, and visual consistency. Supported front-end implementation through design documentation, handoff, and iterative feedback cycles. Improved information architecture across complex platforms used by large user groups.
May 2017
to Present
UI/UX Designer + Web Developer
Freelance · Remote
Designed and delivered 15+ digital products and websites across e-commerce, entertainment, and small-to-mid-size businesses. Conducted discovery, user research, and stakeholder collaboration to define product goals. Built wireframes, prototypes, and design systems to support scalable, maintainable interfaces. Designed responsive, mobile-first experiences focused on clarity, usability, and conversion.
Core Skills
Visual Design
Interaction Design
Prototyping
Design Systems
Accessibility / WCAG
User Research
Education
B.A. Computing & Informatics
Rowan University · Glassboro, NJ
UI/UX Design · HCI · Front-End Dev
Tools
Figma · Adobe XD
Photoshop · Illustrator
Framer · HTML · CSS · JS
OpenAI · Anthropic AI
Get in Touch

Let's make
something great.

Open to full-time roles, freelance, and conversations about great design.

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