Nike - UI Concept

As an enthusiastic Nike fan since childhood, I have developed a deep passion for sneakers. As time passed, my collection grew, and I became increasingly fascinated with upcoming, highly coveted releases. These releases, which are of paramount importance to sneakerheads, are exclusively launched through Nike's "SNKRS" mobile application. Desktop purchases are not an option; one must enter through the SNKRS app for a chance to purchase. As a child, I eagerly participated in monthly raffles to get my hands on the latest drops. Because of how important these drops were, I decided to create my own concept for what Nike’s website would look like if they integrated a SNKRS experience into a web/desktop experience, an idea I had long dreamt of as a technology and sneaker enthusiast. I was very pleased with the outcome of my creation.